In a competitive pitch, our creative work won Kastner & Partners the opportunity to welcome The Folio Society onto the agency's client list. Founded in London in 1947, The Folio Society publishes carefully crafted editions of the world’s finest literature.
The campaign we created showcases the beauty of each Folio Edition and the emotional resonance it creates. The concept is designed to build brand awareness in the vital Christmas gifting window before being extended through 2016. It went live in November 2015 and filled multiple outdoor sites across the capital, including a number of major tube stations.