Having long surpassed its energy drink identity, Red Bull has become one of the biggest content creating brands in the world. The "World of Red Bull", as it's known, aims to light up the mind, entertain and inspire a generation to take chances and live life to the fullest.
Red Bull are due to launch their own TV Channel, so the brief was to come up with original TV format ideas, which will air on this new channel alongside existing content. Below are a selection of concepts that have been approved and are due to to be piloted. And for this reason we’re unable to share the specifics of each idea on here.
New event ideas for Red Bull must continue its legacy of iconic events such as SoapBox, Flugtag and Air Race, and therefore, concepts need to be a mix of quirky, creative, eccentric and usually include an athletic aspect. Red Bull Out Of Hell was originally a TV format idea we developed, but was then taken forward as an event and took place in November 2015.
And again, below is a selection of other events that we've had approved, but as they’re currently waiting to go into production we can’t fully explain each concept.
Each agency in the Kastner & Partners network was tasked to pitch a campaign for the imminent launch of Red Bull TV channel and ours was selected as the favourite.