This work was done as part of a pitch for Lego whilst in McCann Birmingham. The brief was to create a series of OOH ads that would associate the Lego brand with the 2012 Olympics and launch their series of olympic minifigures. Considering LEGO’s playful and quirky style, we decided to turn entire 48 sheets into giant versions of Lego bricks using specific pieces of sporting equipment.
Whilst Freelancing at Cheil we were involved in a pitch for Guinness - specifically cans of Draught. The brief was to encourage consumers to drink cans at home.
We create an ambient stunt for the launch of the SeaLife Centre in Sydney, which was used for a pitch whilst in McCann Birmingham. We proposed to fill the sky with candle powered sky lanterns, which have been modified to resemble a giant cluster of jellyfish.
Print campaign to reaffirm BIC as the best, and most reliable, brands of pen on the market.
An integrated campaign emphasising that Auto Trader should be the first and only place to look when buying a new or used car, offering both quality and variety.
Outdoor ads would involve creating special builds, made up of other existing car adverts. By stuffing multiple car ads together inside a 6-sheet, it will create the illusion of one car. Each ad will highlight the vast choice available within a specific category.
As a stunt, we will also make an ‘AutoTrader’ car, which would actually be made up of several different cars and place it in a random parking space in London. People who see the car will be challenged to guess each of makes and models the car is built from and tweet their answer for a chance to win it.
Make Dove’s Dry Shampoo the first choice for women on the go and educate them that it’s never been easier to get that freshly washed feeling, anywhere.
The ambient part of the campaign will let our target audience experience the product by placing it, and our message, where they're most likely to be receptive to it - when they’re going to be judging their appearance.
Firstly, in popular high-street retailers we will replace the changing room curtains with shower curtains and also place a sample of the product inside, so that they’ll be able to test it out whilst trying on clothes. The same will be done in a number of photo booths.
Having experienced the chaos as hundreds of thousands of people navigate between 60+ stages around an enormous 900 acre at the largest music festival in the world, Glastonbury, we wanted to create an App that takes away the stress of having to look up stage times and getting lost when trying to follow the map. Soundhunt instantly allows festival goers to see and hear who is on each stage and which direction it’s in so they can find it.
Simply hold up your Smartphone in the direction of a stage and you’ll hear a live stream of the band on stage. This will make moving around the site easy and fun and gives punters a chance to hear their favourite acts should they overlap with others, be on the other side of the site, or they get lost finding the stage.
A campaign for Stanley’s ultimate demolition tool, the Fubar.
Tropicana Essentials Magnesium has enough magnesium to help reduce tiredness, release energy from food and support healthy bones and heart. Therefore it’s the perfect juice to kick start your day and wake you up in the mornings.
We will encourage consumers to join our fight against tiredness and take part in the ultimate morning challenge by creating a facebook activation, which uses your computer's’ webcam and facial recognition software.