Chris and Cristina
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GUINNESS

 

Our pitch idea to encourage consumers to drink Guinness Draught at home was to turn the iconic harp into an on-can temperature tracker. It has exactly 8-strings, which happens to be the number of hours a can needs chilling for prior to drinking. If the harp has all its strings, the can is ready to sing. So now good things can come to those who wait at home too.

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