TV SHOW FORMATS
Red Bull were launching their own TV Channel, so our brief was to come up with original TV format ideas that could run as an ongoing series. We developed two show formats into pilots. One was called Prometheans and centred on a quest to ‘steal fire’ from the world’s most active volcanoes. The other was Red Bull Ransom, which took celebrities’ most-prized possessions hostage and challenged them to win them back. Below are the internal promotional films for both concepts.
We were in the lucky position of being the lead creative team on the Red Bull account whilst at Kastner & Partners and made a couple of the iconic cartoon style TV ads. Since the very first spot in 1992, the style has not changed and neither have the requirements - quirky, timeless and internationally translatable.
Traditionally Red Bull does not advertise their product through big print and press. Instead they use POS, Direct & Indirect Sampling and Social Media to target consumers during specific moments of need.
Our brief was to generate new event concepts for the UK, which continue Red Bull’s legacy for quirky, creative and eccentric events.