We were in the lucky position of being the lead creative team on the Red Bull account whilst at Kastner & Partners and made a couple of the iconic cartoon style TV ads. Since the very first spot in 1992, the style has not changed and neither have the requirements - quirky, timeless and internationally translatable.
Traditionally Red Bull does not advertise their product through big print and press. Instead they use POS, Direct & Indirect Sampling and Social Media to target consumers during specific moments of need.
TV CONCEPTS AND EVENTS
Our brief was to come up with original TV format ideas for Red Bull's own TV channel, as well as generating new event ideas to continue its legacy for quirky, creative and eccentric concepts.