Chris and Cristina
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POPPYSHOP

 

Poppy Shop Campaign

To mark the 100th year anniversary of the end of the First World War, The Royal British Legion introduced two poignant and unique products to the Poppy Shop. The concept we developed showcased the elegant, handcrafted poppies, as well as creating an emotional connection to the stories of sacrifice they represent. The campaign ran nationally across print, press, online and radio.