Poppy Shop Campaign
To mark the 100th year anniversary of the end of the First World War, The Royal British Legion introduced two poignant and unique products to the Poppy Shop. The concept we developed showcased the elegant, handcrafted poppies, as well as creating an emotional connection to the stories of sacrifice they represent. The campaign ran nationally across print, press, online and radio.
Spec Social Campaign
Every year, the nation falls silent for two-minutes to remember those who gave their lives for our country, but what about the other 525,598 minutes in the year? To raise awareness of the support the Royal British Legion provides throughout the year to ex-services personnel who served and survived, an online calculator will let people quickly work out exactly how much two minutes of their time is worth and donate it. So now people can give two minutes of their time without having to pause.
Two minutes of your time will help us help ex-servicemen & women for the other 525,598 minutes in the year.