KINDNESS WILL KEEP US TOGETHER CAMPAIGN
When the nation went into Lockdown in March 2020, we were briefed by the British Red Cross to create a campaign that would not only reassure the public that help was available, but also promote a sense of solidarity. Inspired by everyday acts of kindness spreading through the nation, we launched the ‘Kindness will keep us together’ campaign, which ran across digital, social, print, press, OOH, radio, DRTV and TVC. It also included a collaboration with 11 like-minded artists across the UK, including Anthony Burrill, Rose Blake and Supermundane, to each create a bespoke poster with our message, which were then sold as limited edition signed prints.
Our TV ad asked the nation to re-evaluate how they will look back on this time in the future, and what they will be most proud of. Projections acting like memories, depicted and celebrated all of the acts of kindness that were happening around the country. All shot remotely during lockdown, locations, set-ups, angles and lighting were all shared over WhatsApp, the voiceover was recorded via a Zoom call with Julie Walters and at the last minute we got the green light to use an Adele track, which was a world exclusive.
Goes without saying, when we’re asked what we did during COVID, we’ll be extremely proud to say we created a campaign, which made a real difference.
Directed by Alan Stockdale (at home with all his own equiptment)
I HAVE THE POWER CAMPAIGN
Following on from our ‘Kindness will keep us together’ campaign, we developed the very first campaign for the British Red Cross, which combined both brand and fundraising. The idea was to give viewers a first person perspective of the beneficiary they would be helping support, so that they felt empowered to take action. The film ran on TV and across all social channels.
Directed by Michelle Coomber.