NATURE BASED SOLUTIONS
With Shell’s carbon offsetting scheme customers can choose to ‘offset’ the emissions from their tank of fuel by helping to support projects around the world, which protect and restore natural habitats. We wanted to bring this to life in an imaginative and magical way by seeing the world through children’s eyes during fun games of I Spy, but with a twist.
The global campaign ran across TV, digital OOH, print, radio, display, search, social & retail POS.
Directed by StyleWar.
