XMAS 2020 CAMPAIGN
2020 was obviously a bad year for retail and so the Christmas period was going to be even more important for all nine of Landsec’s shopping centres this year. They needed a fame-driving campaign promoting the magic of physical retail. It needed to be adaptable for each centre and different retail moments, and it needed to compete with the big boys, but on a smaller budget. No pressure…
Our idea was based on the very funny and relatable insight that we all know someone who is notorious for giving bad presents. To the point where they’re almost famous for it. And after a year apart, it’s these people that need to visit a Landsec shopping centre to go the extra mile for their loved ones. And so Clive was born. (He may or may not have been inspired by our own experiences).
Directed by Simon Levene.
Photography by Dan Burn-Forti.
