WE GOT THIS SOCIAL CAMPAIGN
Choosing a takeaway is a critical moment during a night in, there’s so much that can go wrong. But not with Domino’s. So to coincide with Domino’s new brand campaign, ‘We got this’, we created a series of social films, which dramatised the moment when you’re deciding what to order in a very unique, very funny way. We reimagined dramatic sporting moments as metaphors for the moment you’re deciding what takeaway to have. Over to our commentator…
ABSOLUTE BANGER LAUNCH CAMPAIGN
Domino’s were launching a new pizza called the Absolute Banger, so it went without saying we needed an absolutely bangin’ campaign. Naturally our idea was to lean on the music theme. We placed pizzas heroically on a set of dj decks as if they were records and mixed a tune worthy enough to go with them. A teaser film was released first and then the main campaign ran across all their social channels and CRM. And yes, the pizza did live up to its name.
