Our pitch winning concept for Peroni was to reaffirm Peroni’s style credentials to a younger, fashion-focused audience, and confidently show why they’re the authority of fashion and style. We wanted to celebrate that the great thing about style is that it is so individual and means different things to different people. What inspires one person, might not inspire the next. You put the 'I' in style. This work didn’t run, but we feel it’s far too stylish not to display.