This was the first time the Vita Coco were advertising outside of America, so we were given control to create an amusing, quirky tone of voice for the brand. Our short, punchy messages educate consumers around key moments of need, encourage trial and switching from waters, juices and smoothies.
To launch Vita Coco Kids - their children’s range of coconut water based drinks - we created the Vita Coco Kids Club. This included a series of 30 in-pack collectibles, which fixed to a height chart based on where the animal lived in the rainforest and an online game.
Our brief was to develop key messaging for the launch of Vita Coco Cafe, to be used in print, POS, online and social communications. The creative had to encompass the fun-loving ethos of the brand, educate the consumer and encourage trial.